book WITH HOLLY!

Born and raised in Rockford, Illinois, Holly Michelle Williams learned early how to create light out of darkness. With one parent serving a life sentence since the day she was born and a single mother determined to show her what resilience looks like, Holly refused to let her circumstances define her. Instead, she built a future grounded in purpose, artistry, and impact.

After graduating from cosmetology school in 2021, Holly stepped straight into the fast-paced world of film and television, quickly making her mark on set as a standout artist. Before becoming a sought-after makeup artist turned entrepreneur, she also took the stage as a motivational speaker encouraging kids to change the paradigm and see that their past does not dictate their potential.

Today, Holly is the founder of Holly Michelle Makeup & Beauty and the creator of a thriving spray-tan brand that has become a symbol of empowerment and transformation across Illinois and beyond. 

Her artistry blends confidence with compassion, helping clients not only look radiant but also feel worthy.

Beyond beauty, Holly’s mission is deeply personal: to rewrite the narrative for those who grew up in struggle, showing that your beginnings don’t determine your destiny. Through her philanthropic initiative, the Beauty Impact Project, she provides free makeovers and confidence experiences to women rebuilding their lives proving that healing and hope can begin with something as simple as a brushstroke.

Her vision is clear: to redefine what success looks like for those who come from hardship—and to give back in the most beautiful way possible.